Talk to AnnaMURROS COMMERCIAL ARCHITECTURE™
The growth challenge has changed.
Strategy evolves. Markets shift. New offerings, new markets and new growth targets change what the business needs commercially. Murros helps leadership identify what is holding growth back, decide what needs to change, and build the commercial model the next stage requires.
WHAT MURROS IS
Commercial advisory for B2B growth— especially when the business is complex, the offering is broad, or the next stage requires clearer commercial choices.
Murros helps leadership identify what is holding growth back, decide what needs to change, and build a stronger commercial model.
Murros Commercial Architecture™ is the productised method behind the work — connecting commercial direction and customer focus with offering, positioning, GTM and execution.
WHO MURROS IS BUILT FOR
Strong capabilities. Meaningful growth ambition. A commercial model that needs to become clearer, more repeatable or more scalable.
Established and scaling B2B businesses with strong capabilities, where the current commercial model no longer fully supports the next stage of growth.
B2B technology · Software/SaaS · IT & Digital Services · Consulting & Productised Services · Technology-enabled industrial businesses · Multi-service and complex B2B businesses.
Unclear ICP · hard-to-buy offering · weak differentiation · inconsistent pipeline · fragmented GTM · growth dependent on individual heroics.
WORK WITH ANNA
Start with what needs to change.
I work with leadership and commercial teams when growth is too slow, expensive or inconsistent; when a new offering or market requires a stronger commercial model; or when the business needs to build repeatability before scaling.
Commercial Direction
When the business needs to reach its next commercial milestone, but the actual bottleneck is not yet clear.
What to prioritise, change or stop — and why.02Offering & Positioning
When the market position is unclear, the offering is difficult to differentiate or the commercial story is fragmented.
A clear position and an offering customers can understand, value and buy.03GTM Strategy & Activation
When the commercial change is clear, but it must be translated into coordinated market action and tested with real buyers.
Faster movement from decisions to evidence, pipeline and revenue.Flexible senior support
Advisory, interim leadership & execution
Shape the scope and intensity around the commercial situation, leadership need and internal capacity — from focused advisory to selected interim and fractional commercial, marketing and GTM leadership assignments.
Discuss your situationPractical workshop
GTM Strategy & Activation
A focused way to uncover GTM gaps, align the critical choices and build a practical plan for execution — from commercial clarity to measurable business results.
Discover the workshop
Client references
“She brought clarity and structure to our market strategy, positioning, go-to-market messaging and overall service offering formulation. Her approach helped us define what we offer, to whom and why it matters.”Rami Rantala, CEO, We Are Solutions
“Anna has an exceptional understanding of both the opportunities enabled by technology and how to turn those opportunities into business. She challenges thinking in a constructive way, quickly identifies what matters most, and brings fresh perspectives to discussions without relying on unnecessary consulting jargon.”Mikko Pitkänen, Experienced Business Leader
ABOUT ANNA
Commercial Architect for B2B Growth
20+ years of international B2B commercial and marketing leadership across growth strategy, brand, product and offering commercialisation, positioning, new-market entry, transformation and demand generation.
I’ve worked both on shaping strategy and on being accountable for making it work in the market. I bring that perspective to clients—building the commercial architecture that turns strategy into results.
Previously at Vaisala / Xweather · Dynatrace · Elisa · Tieto / Tietoevry · Reliance Globalcom.
WHY I BUILT MURROS
“Great technology and expertise do not automatically translate into scalable, profitable growth. I became an entrepreneur because I want to help more companies turn that expertise into growth, profitability and international success. I built Murros Commercial Architecture™ to make senior commercial expertise and judgement more accessible — bringing together what I’ve seen work over 20+ years into one practical method.”
A 45-second introduction
From commercial uncertainty to decisions and execution.
In 45 seconds, how I help B2B companies identify what is preventing the result, sharpen the choices that matter and carry them through to market traction, pipeline and revenue.
Discuss your situationA useful first conversation
What does your business need to change next?
A short conversation is enough to see whether there is a useful starting point.