The focus is too broad
You are trying to address too many markets, customers or opportunities at once.
Talk to AnnaGTM Strategy & Activation Workshop
From commercial clarity to practical sales and marketing activation — and measurable business results.
Apply the Commercial Architecture logic to one real GTM situation — from market and customer choices to activation, ownership and measurable next actions.
Find the right workshop format
Upcoming open workshop
Why a Good Product or Service Still Doesn't Sell — Turning GTM Strategy into Execution
Live Online Workshop in Finnish · 12 November 2026
Hosted by Helsinki Region Chamber of Commerce
A practical one-day workshop for turning your go-to-market choices into clearer priorities and executable actions.
Is this workshop right for you?
When the commercial potential is strong, but the route to results is not clear enough.
Work on a real company, offering, product or service — not a theoretical case.
The value is not immediately clear
Customers do not quickly understand what you offer, why it matters or why they should choose you.
Commercial activity is not creating enough traction
Sales and marketing are active, but the work is not producing the expected conversations, pipeline or revenue.
A new commercial move needs sharper choices
You are taking a company, offering, product or service into a market — or aligning a team around a clearer GTM direction.
What you will work through
From market choice to committed action.
Market and segmentation
Identify where the problem, urgency, commercial opportunity and access to buyers are strongest.
Where to focus first — and what not to pursue.ICP, positioning and value proposition
Clarify the ideal customer, buying situation, decision-maker, customer problem, value and differentiation.
Who is most likely to buy and how your value should be understood.GTM strategy
Define the situations in which you have the strongest commercial advantage and the choices required to compete effectively.
Where you can win, what to prioritise and where not to compete.GTM plan
Examine how customers discover, evaluate and buy — and choose the most realistic route to conversations, traction and deals.
The activation that will move the strategy into the market.GTM positioning story and commitment
Bring the decisions together into one coherent GTM story and translate them into priorities, ownership and next steps.
A focused GTM story and a practical plan for execution.What you will take away
From GTM choices to activation — and measurable business results.
The workshop combines concise frameworks, relevant B2B technology examples, structured templates and decision-focused discussion around your real business situation.
By the end of the workshop, you will have clarity on:
01Priority market and ICP
02Positioning and value
03Where and how to win
04Sales and marketing activation
05Route to customers
06Measures and owned next actions
“The workshop helped teams sharpen their commercial thinking, positioning, and next steps toward market entry and growth. What stood out especially was Anna’s practical and highly engaging approach. The exercises were concrete, clear, and genuinely valuable for the participating startups.”
Workshop formats
Choose the format that fits.
Company leadership workshop
A full-day working session on your company’s GTM choices. Leave with shared priorities, a draft activation plan and owned next steps.
1 day · €6,500 + VATLive in person or online · Finnish or English. Module licensing is agreed separately.
Open and group workshops
Join the Chamber’s open online workshop in Finnish on 12 November 2026 through its registration link above. Accelerators, incubators and professional groups can also arrange a tailored group workshop.
Open workshop: organiser’s pricing · Group workshop: request a quoteYour facilitator
Anna Hiltunen
Commercial Architect for B2B Growth and Founder of Murros Advisory
Anna has more than 20 years of international experience across growth, commercial transformation, new offerings, market expansion and cross-functional GTM execution.
She has led commercial growth, marketing and go-to-market work at Vaisala, Dynatrace, Elisa and Tieto. Her workshops combine senior commercial judgement, clear frameworks and practical work on participants’ real business situations.
Ready to strengthen your GTM choices?
Find the right workshop format in a short conversation.
Whether you need a private or company workshop, a short conversation is enough to understand your situation and determine the right format.
Book a 20-minute conversation